![Jan-February VOWS Digital edition Jan-February VOWS Digital edition](/pub/photo/Jan_FebCovertn.jpeg)
Jan-February VOWS Digital edition
Written by VOWS staff | Jan 17, 2025
This issue:
Poffie Girls... A mother-daughter 50 year legacy
Modern Brides' Mindset Part two
Predictions for 2025... and more!
![NBRA formulating tariff contingency plans NBRA formulating tariff contingency plans](/pub/photo/NBRAtn.png)
NBRA formulating tariff contingency plans
Written by Peter Grimes, Publisher | Jan 16, 2025
Campaign to raise awareness of impact on industry.
![Update: Better Bridal Group and National Bridal Retailers Association Update: Better Bridal Group and National Bridal Retailers Association](/pub/photo/angieoventn.jpeg)
Update: Better Bridal Group and National Bridal Retailers Association
Written by VOWS staff | Jan 13, 2025
Angie Oven, president of BBG and NBRA, discusses associations' vision
![Boost Sales and Drive Appointments with Website Personalization Boost Sales and Drive Appointments with Website Personalization](/pub/photo/socialtn.jpeg)
Boost Sales and Drive Appointments with Website Personalization
Written by Tim McKee, President, BridalLive | Jan 12, 2025
Create an engaging journey to encourage consultations and visits
![Pronovias... an adaptive strategy to align with emerging trends Pronovias... an adaptive strategy to align with emerging trends](/pub/photo/MarcPronovias3tn.png)
Pronovias... an adaptive strategy to align with emerging trends
Written by VOWS staff | Jan 10, 2025
CEO Marc Calabia discusses trends and strategy
![Resolution Revolution Resolution Revolution](/pub/photo/36_0EditNoteIllustn.jpg)
Resolution Revolution
Written by Shannon, Editor in Chief | Jan 1, 2025
Practical ideas to make 2025 your most productive yet.
![Formal Markets Continues MCA Educational Partnership Formal Markets Continues MCA Educational Partnership](/pub/photo/andmoretn.png)
Formal Markets Continues MCA Educational Partnership
Written by VOWS staff | Jan 9, 2025
2025 plans include in-person session just before April Buying Week
![2025 Economic Rebound? 2025 Economic Rebound?](/pub/photo/p64Illus36_01tn.jpg)
2025 Economic Rebound?
Written by Phillip M. Perry | Jan 1, 2025
Predictions of growth may bring welcome relief
![In Memory of Bridal Icon Jim Hjelm In Memory of Bridal Icon Jim Hjelm](/pub/photo/jimhjelm1tn.png)
In Memory of Bridal Icon Jim Hjelm
Written by VOWS staff | Jan 3, 2025
James Clifford Hjelm, legendary bridal designer and industry pioneer passes
![Golden Threads of Success Golden Threads of Success](/pub/photo/StorePhoto36_01tn.jpg)
Golden Threads of Success
Written by Shannon Hurd, Editor | Jan 1, 2025
How Poffie Girls turned challenges into a 50-year legacy.
![Nov-December VOWS Digital edition Nov-December VOWS Digital edition](/pub/photo/KBBridals3tn.jpg)
Nov-December VOWS Digital edition
Written by VOWS staff | Nov 18, 2024
This issue:
K&B Bridals... mastering the marketing game
A look at 2025 Brides
Trends of today's bride
![National Bridal Market Chicago September 2024 National Bridal Market Chicago September 2024](/pub/photo/NBM2tn.jpg)
National Bridal Market Chicago September 2024
Written by VOWS staff | Nov 1, 2024
The market wraps with a successful September show