Editor's Blog
Shannon, Editor in Chief, oversees the editorial staff, content and direction of VOWS and its platforms. She often writes on the intersection of business and life.
From Frustration to Resolution
Sep 1, 2024
What one company’s response taught me about handling mistakes.
Insights from the Aisles
Jan 1, 2024
by Shannon, Editor In Chief
Small gestures can forge strong connections with customers.
Thriving in the Influencer Era
Dec 1, 2023
by Shannon, Editor In Chief
15 stats all boutique owners need to know.
Beyond the Numbers
Sep 1, 2023
by Shannon, Editor In Chief
The gown remains a top priority; ongoing hospitality training will be essential.
Do You YouTube?
Jul 1, 2023
by Shannon, Editor In Chief
Tap into the world’s second-largest search engine’s huge potential!
Social Media's Evolving Landscape
May 1, 2023
by Shannon, Editor In Chief
Things are changing but each site still has a purpose.
The Power of Going Above and Beyond
Mar 1, 2023
by Shannon, Editor In Chief
Now more than ever, customers crave extraordinary service.
A Breath of Fresh Air
Jan 1, 2023
by Shannon, Editor In Chief
Experiencing amazing service reminds of what is often missing.
User Generated Content is All the Rage
Nov 1, 2022
by Shannon, Editor In Chief
It exudes authenticity while forming a connection with followers.