VOWS: recently caught up with Angie Oven, owner of The Bridal Gallery, Salem, Oregon, and newly elected president of the Better Bridal Group (BBG) and the National Bridal Retailers Association (NBRA) as we were curious as to her vision and goals for both groups, as well as an explanation of the synergies be- tween them both.

VOWS: Before we ask about the synergies between the BBG and the NBRA, can you first outline your goals and vision as President for 2025 for each group?

Oven: My vision for the NBRA is to broaden our reach and amplify our collective voice. Many store owners, particularly in historically underrepresented communities, are unaware of the NBRA’s existence and the resources we offer.

Our goals include tackling industry-wide challenges like the re- cent tariff news and the ongoing fight against counterfeit merchandise coming through online channels; strengthening the connection between retailers across North America and manufacturers, fostering understanding and finding common ground; and represent- ing the industry on critical issues while advocating for better communication and collaboration across the board.

For the BBG, my focus is clear: helping our members define success on their own terms. It’s easy in this industry to fall into the trap of comparison, measuring ourselves against others’ standards. We’re committed to guiding store owners in identifying and achieving their personal and professional goals, celebrating the diversity of what success looks like for each business.

VOWS: Though they are independent associations (the BBG working toward educating store owners, the NBRA educating the public) can you describe how you envision them working together?

Oven: While the BBG and NBRA are independent organizations, they work in harmony to strengthen the bridal industry.

BBG is dedicated to educating store owners and fostering community within a territory-protected network.We provide re- sources, relationships, and support to help stores thrive in operations, personal crises, and business growth.

NBRA focuses on bridging gaps between manufacturers and retailers, advocating for the industry on pivotal issues, and negotiating member benefits like vendor discounts.

Together, we create a united industry climate, promoting collaboration and community for retailers and manufacturers alike. Though their approaches differ, their shared goal is building a stronger, more connected bridal industry.

VOWS: What do you see as the challenges in 2025 for the BBG. . . and how will they be ad- dressed?

Oven: For the BBG, the evolving landscape of retail presents ongoing challenges.We’re navigating an era of multi-store owners and multi- owner stores; online shopping is more widely accepted than ever before; a younger generation of owners with a totally different vibe.

Our leadership team is committed to adapting and leading BBG into this new era. We’ve begun a “listening tour” with our members to understand their priorities, ensuring we continue to provide a strong community that supports their needs.

Additionally, addressing the divide between small and large stores is critical.We aim to balance resources and solutions that cater to businesses across the spectrum.

For the NBRA, the most significant challenge is manufacturing. The recent tariff news threatens to exacerbate existing issues in Chinese manufacturing, which is a cornerstone of our supply chain. It’s imperative that retailers and manufacturers collaborate to identify solutions that strengthen the entire industry.

VOWS: You are a seasoned retail veteran, and have been active in both associations. . . why take on this responsibility, what drives you?

Oven: I have a profound passion for this industry. More than two decades ago, I stumbled into the bridal world by chance, but it quickly became a career I deeply cherish.

Over the years, I’ve witnessed the industry evolve and adapt through countless changes. Now more than ever, it’s crucial for stores to have a strong network to rely on, and my purpose is to continue building those connections.

My focus is on paving the way for the next generation of leaders within BBG and NBRA.While my time to make an impact is limited, I’m committed to leaving a lasting legacy and empowering future leadership.Together, we are truly stronger.

The BBG annual dues are $499 and include NBRA memberships. For Additional information, visit www.BetterBridalGroup.com.

The NBRA is open to all bridal boutiques nationwide. Dues are $99 per year, though BBG members are automatically enrolled as NBRA members. For additional information, visit www.NationalBridalRetailersAssociation.com.

To contact Angie Oven directly: angie@betterbridalgroup.com.