In preparing for the possible imposition of additional tariffs on Chinese imported goods, the National Bridal Retailers Association (NBRA) has developed a contingency mobilization plan to garner industry-wide support involving letter writing and petitions in order to raise awareness of the potential economic impact on the bridal and formal industry, and to voice opposition to any further increase in tariffs.
Led by association vice president Sandra Gonzalez, also founder and CEO of Sparkle Bridal Couture, and NBRA member Alicia Adams, owner of Hers Bridal and Special Occasion, the plan is two fold: NBRA letters to legislators and trade committee members, and secondly, should increased tariffs go into effect, sample letters of opposition will be immediately distributed to bridal shops for their use in corresponding directly with their legislators.
Additionally direct follow-up is planned with federal legislators to communicate the negative effect tariffs have on local businesses, communities and families; and to request that bridal and special occasion attire be excluded from the tariff increases.
“There has been much discussion about the proposed China tariffs in various bridal groups,” explained Gonzalez. “We understand there is a lot of uncertainty at this stage. Which is why the NBRA has been working with industry leaders since early November to stay on top of the situation and created this plan for advocating for our stores.”
This action plan is also a call for membership, and the NBRA has waived dues for new members in order to encourage participation.
“As you know,” added Gonzalez, “in Washington, it’s all about strength in numbers, so if you are not a member of the NBRA, please join today for free. . . and help show Washington the unity, impact and strength of bridal shop owners across the country.”
Free NBRA membership is available at www.nationalbridalretailersassociation.com and/or by selecting QR code.
