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Turn Scrolling Into Store Visits!
Written by VOWS staff | May 1, 2026
Plus: Know your bride, close more sales, and get involved with your community!
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What could Zoe Kravitz wedding gown look like?
Written by VOWS staff | Jun 3, 2026
Justin Alexander CEO and designer Justin Warshaw shared his personal vision
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National Bridal Market Chicago marks 50 years with at-Market celebration
Written by VOWS staff | Jun 3, 2026
Special events planned for August 16-18 Market
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National Bridal Market expands, Allure and Justin Alexander exhibiting
Written by VOWS staff | May 15, 2026
The MART adds 20,000 square feet of exhibit space on fourth floor
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Follow The Path
Written by Shannon, Editor in Chief | May 1, 2026
Francesca Ripple didn’t build her boutique by following a business plan – she built it by pursuing opportunity, relationships and reinvention.
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National Bridal Market concludes successful show
Written by VOWS staff | Apr 3, 2026
Sold out event draws increased attendance over March 2025
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Atlanta Market and Atlanta Apparel move dates to June 9-14
Written by VOWS staff | Mar 26, 2026
Expanded Hotel Offering and Timing Shift Ensure No Disruption due to FIFA World Cup
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"Be the River"
Written by Shannon, Editor in Chief | Mar 1, 2026
How Macky Diaz built Brides of Florida by refusing to stand still.
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Melange de Blanc market to add value to showroom experience
| Mar 18, 2026
Events, educational program, and Editorial Suite on agenda
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VOWS looks at AI and Accessories!
Written by VOWS staff | Mar 13, 2026
Plus: 50 ways to elevate the experience without breaking the bank!
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Morilee New York Returns to Independent Ownership
Written by Peter Grimes, Publisher | Feb 24, 2026
Acquisition by CEO Serphos strengthens long-term focus and retail partnerships
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Formal Apparel Healthcare Association to Help Bridal Retailers Compete for Talent
Written by Peter Grimes, Publisher | Feb 23, 2026
FAHA to offer competitive health benefits for boutiques
