In Memory of Bridal Icon Jim Hjelm
Written by VOWS staff | Jan 3, 2025
James Clifford Hjelm, legendary bridal designer who helped pioneer an industry passed peacefully December 30
National Bridal Market Chicago September 2024
Written by Vow Bridal and Formal Market staff | Nov 1, 2024
The market wraps with a successful September show
Pets: the Great Unifier!
Written by Shannon, Editor in Chief | Nov 1, 2024
Furry store mascots bring brides and boutiques closer.
Nov-December VOWS Digital edition
Written by VOWS staff | Nov 18, 2024
Features K&B Bridals... and a look at 2025 Brides
Nathan Serphos to head Morilee as CEO
Written by VOWS staff | Sep 25, 2024
Served previously as company COO
From Frustration to Resolution
Written by Shannon, Editor in Chief | Sep 1, 2024
What one company’s response taught me about handling mistakes.
Justin Alexander releases Maids affiliate program
Written by Peter Grimes, Publisher | Sep 9, 2024
Boutiques earn commissions by referring brides to its e-commerce platform
Modeca expanding into North American bridal market
Written by VOWS staff | Aug 27, 2024
Will showcase annual collections at September National Bridal Market
Wylie Cohen, beloved rep, passes
Written by Peter Grimes, Publisher | Aug 26, 2024
Left memorable imprint on industry and life
Maggie Sottero Kicks off Spring Markets with Private Event
Written by Peter Grimes, Publisher | Aug 2, 2024
Presents Spring 2025 collections in festive atmosphere
Forever A Student
Written by Shannon, Editor in Chief | Jul 1, 2024
Never stop learning – it’s the key to success!
Sept/October VOWS!
Written by VOWS staff | Sep 11, 2024
Brandi's Bridal Galleria, Etc... The "unbridal" store??!?