Justin Alexander Bridal recently debuted Studio, an affiliate marketing program that enables bridal boutiques to tap into and earn a commission by promoting and selling its limited collection of bridesmaids and party dresses through the Studio’s exclusive e-commerce platform.
The goal of the affiliate program is to enable boutiques to extend their product categories back into maids and drive additional revenues lost to on-line sales. It is offered without any up-front investments nor in store product requirements.
"Justin Alexander Studio seeks to revolutionize the ordinary by creating personalized party dresses, made sustainably in the United States,” explained Justin Warshaw, CEO and Creative Director of Justin Alexander, at an AndMore Atlanta market presentation.
“With head to toe customization options, Justin Alexander Studio has limitless possibilities for every bridesmaid or party guest to feel their best when the festivities begin.”
Justin Alexander Studio bridesmaids and party dresses range in retail price from $150-399, are offered in four body types in 23 different color options, and in two fabrics. Additionally each dress is made to order in the US with delivery to the bride within two weeks.
Lingerie, casual wear and Justin Alexander’s Thanks&Goodluck fragrances are also presented for purchase on the Justin Alexander Studio platform.
Commission rates are based on the category: 15% for dresses, 20% for lingerie and casual wear, and 25% on purchases on Justin Alexander’s Thanks&Goodluck fragrances.
Once a store is registered into the cost-free program, Justin Alexander provides a unique affiliate link to its Studio website that can then be shared with the boutique’s brides to create and manage their event details, and to then invite their bridesmaids to shop from an exclusive collection of styles, fabrics, colors and accessories. Stores can offer brides and bridesmaids a 10% discount on their first purchase by creating an event for them on the website.
Brides and maids order directly from Justin Alexander Studio website, which handles all customer service interactions with the bride, and delivery of the garments. The boutique earns a commission for any purchase made using the unique link.
“Justin Alexander Studio was created with boutiques in mind,” explained Warshaw, “and seeks to become the premier online shopping destination for brides, bridesmaids, and pleasure-seekers to find all things necessary to get the festivities started outside of the wedding dress.”
For additional details or interest in becoming an affiliate, email studio@justinalexander.com.