ANDMORE℠ has announced that Allure Bridals and Justin Alexander will exclusively showcase their collections at ANDMORE’s Formal Markets in August, in both Atlanta and Las Vegas.
This exclusivity is augmented with showroom expansions and a new bridal kickoff event, creating the largest-ever bridal presentations in Atlanta, July 29 – August 2, at AmericasMart Atlanta, and Las Vegas, August 11 – 13, at The Expo at World Market Center Las Vegas.
“Formal Markets is the premier bridal market, amplified by exclusive brands – Allure and Justin Alexander – investing in the growth of Bridal across both Atlanta and Las Vegas, creating a market with top-notch brands only available through ANDMORE events,” said Caron Stover, ANDMORE SVP, apparel. “August offers two opportunities to source bridal and social, both which allow a first look at the coming season at a time that is more beneficial for buyers and suppliers.”
Justin Warshaw, CEO and Creative Director of Justin Alexander, said, “We have chosen to exclusively showcase our products in Atlanta and Las Vegas. This decision allows manufacturers to exhibit together, simplifying the shopping experience for stores that carry multiple brands. Additionally, it enables us to present our collections earlier and deliver products ahead of peak season.”
In connection with this market exclusivity, both brands are expanding showroom footprints, with Justin Alexander more than doubling its square footage to debut runway presentations, and Allure Bridals dramatically expanding its presence to showcase a full collection of prom and quinceañera alongside bridal.
Kelly Crum, CEO of Allure Bridals, added, “Our recent acquisition of the popular Portia & Scarlett brand is giving us reason to celebrate by expanding our permanent market space at AmericasMart: a market that not only maintains an incomparable hold on the bridal and formalwear industries but also continues to be an asset to our business and total brand expansion. The Atlanta shopping experience is always streamlined for our customers, ensuring a consistent and mutually successful buying season.”
Supplementing the growth of bridal at ANDMORE, Formal Markets will be announcing its full slate of events across both campuses this August, including a new bridal kickoff event in Atlanta. For more information and registration, visit www.FormalMarkets.com.