Formal Markets Expands Exhibit Space for August Markets

Formal Markets has announced that its August Las Vegas and Atlanta Formal Markets have expanded exhibit space, with both programs offering extensive buyer events and programs. 

"Formal Markets offers the most dynamic sourcing experience of the summer, with all resources located conveniently under one roof at both Atlanta and Las Vegas locations, affording buyers easy access to top industry suppliers including exclusive-to-ANDMORE exhibitors," said Caron Stover, ANDMORE℠ SVP, Apparel.

"With both markets running before Labor Day and offering more resources than ever before, Formal Markets allows buyers to see more and buy more efficiently in a buyer-prioritized experience.”

As recently announced, two of the industry’s top brands – Allure Bridals and Justin Alexander – will exhibit exclusively in Atlanta and Las Vegas this summer in new, larger presentations. At both markets, Allure Bridals and Portia & Scarlett are showcasing both collections in a combined exhibit space. Quinceañera resources are also growing across both markets, with notable brands in Atlanta and Las Vegas, including: Amabella Quinceañera by Allure; AMARRA Quinceañera; LizLúo Quinceañera; Morilee; Preciosa by Sophia Thomas; Princesa by Ariana Vara; Rachel Allan and SHANKARA.

Both markets feature daily New Buyer Orientation sessions, and host full schedules of events, activations and amenities to enhance the overall experience. Prior to market, Mon Cheri Academy hosts webinars in June and July to address issues and opportunities facing today’s bridal retailers.

Atlanta
This August, Formal Markets Atlanta is expanding with 200+ individual collections showcased for across three completely full floors—10, 12, and 14—along with a relocated Collective on Floor 12, and more temporary exhibits in overflow space. In addition to ANDMORE exclusivity from top brands, notable new and expanded brands include: ASHLEYlauren; Jessica Angel; Ava Presley; Diverse Style by Sydni Dion and Stefanie Somers. Formal Markets also presents the industry’s coveted Prom market in Atlanta, which marks the debut of Spring 2025 collections from top designers: Ellie Wilde; Johnathan Kayne; Jovani and Sherri Hill. A full list of Formal Markets exhibitors is at https://www.atlanta-apparel.com/exhibitor/directory.

One day before market, Formal Markets will host a pre-market Bridal Kickoff Party sponsored by Justin Alexander and Allure Bridals on Sunday, July 28, in an immersive party experience nestled between social occasion showrooms on Floor 12. On Wednesday, July 31, a Formal Runway Show and Reception in the Floor 15 Fashion Theatre spotlights top trends for Spring/Summer ’25, followed by the Top10 Prom After Party.

Las Vegas
The third annual edition of Formal Markets Las Vegas is set to present more than 90 individual collections, with larger presentations from sought-after brands, a new show floor layout for easier sourcing and enhanced events and amenities, at World Market Center Las Vegas, August 11 – 13, 2024.
The sold-out exhibit floor includes expansion of several anchor brands to feature larger collections, including ASHLEYlauren, Morilee and Portia & Scarlett, exclusive participation by Allure Bridals and Justin Alexander, the growth of quinceañera and the debut of a new Turkish group of formal brands. Additional key participation brands are: Anne-Marie Designs; Casablanca; Couture Fashion Group; De Blossom; House of Wu; JL Johnson Bridal Veils; Jovani; Kitty Chen; Mon Cheri and Ragazza. Also the British designed luxury bridal brand Dando London will be exhibiting in Las Vegas exclusively for US Markets.

Formal Markets’ Las Vegas edition will feature an expanded slate of on-site experiences, amenities and events for the social occasion industry, kicking off with a full day of pre-market education presented by Mon Cheri Academy. In this industry-exclusive presentation, Steve Lang and Nayri will educate buyers on the newest tips and tricks for formal business success on Saturday, August 10, from noon to 8 p.m.

On the first day of Market, Sunday, August 11, attendees can celebrate and buy late at the Formal Markets Kickoff Party – the Rosé Soirée – in the main aisle of the exhibit floor. On Monday, August 12, Justin Alexander and Formal Markets will host an invite-only VIP kickoff event at The Legacy Club at nearby hotel Circa, celebrating the industry’s success and benefiting Vow for Girls, a growing global movement that partners with brands, individuals and the wedding industry to end the international child marriage crisis.

Mon Cheri Academy & ANDMORE Continue Education Between Markets
Following the success of Mon Cheri Academy’s ANDMORE-exclusive virtual education and in-person education event in Atlanta, Mon Cheri Academy will host two more virtual sessions leading up to the August markets and an in-person educational event on Saturday, August 10, in Las Vegas. The two webinars, hosted by Steve Lang and Nayri, are covering topics: “How to Leverage Yourself Through Your Employees,” on Monday, June 17, at 1 p.m., and “Today's Bride, Prom Goer, Mother Bride/Groom, Social Occasion and Quinceanera Customer by the Numbers and Interpretation of Impact on Your Sales and Profits,” on Monday, July 22, at 1 p.m.

Mon Cheri Academy will continue its exclusive, year-long virtual education series with Formal Markets again with one monthly session from September through December. For more details and to register for the in-person event, visit https://www.atlanta-apparel.com/Markets/Formal-Markets/MCA.