VOWS Resource Center

Categories: From Your Peers | Vows Archive

Articles and white papers posted in Vows Magazine’s Resource Center can be downloaded for free, and provide current insights into bridal business issues, strategies, trends and tips.

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Note: All articles are attributed to their source, whether from a current or past Vows issue, or provided by a Vows advertiser/industry member. Each is protected by copyrights, and cannot be redistributed, reprinted, or posted on line without the permission of its authors.

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FROM YOUR PEERS

Proven Branding Strategies
Simple but effective techniques you can utilize to build your store and personal brand.
By Kathy Ireland, the Chair, CEO, and Chief Designer for Kathy Ireland Worldwide ®

The Champion Selling Professional
Simple steps to successfully sell like a champion!
By Stephen N. Lang, CEO Mon Cheri Bridals, LLC

Great Expectations
Plus-size women's apparel is an $18 billion industry that upscale salons should tap into. Bridal industry expert Milton Paris of Marimo U.S.A. outlines how visionary retailers can turn plus-size couture bridalwear into a big business.
By Milton Paris, Marimo USA

Thriving in a Down Economy
By Jim Butler, Arizona Bridal

FROM VOWS ARCHIVE

Our Biggest Generation
The nation’s largest population is on the march toward marriage. Are you ready?
December 2008 Vows

Do You YouTube?
It might be one of the best new ways to spread the word about your store.
July/August 2008 Vows

Keep Customers Concentrating on Value
Eight creative ways to get brides focused on a gown’s value
Sept/October 2007 Vows

Customer Service That Shines
Achieve results beyond your wildest expectations with seven top-notch tips.
May/June 2007 Vows

Branding Part 1: It’s All About Branding
Use your store’s individuality to make your mark.
May/June 2007 Vows

Branding Part 2: Your Unique Brand
Create a distinctive and marketable identity that helps your store shine above the rest.
May/June 2007 Vows

Reaching Men and Teen Boys
Build a stronger formalwear business with modern marketing tactics.
Jan/Feb 2007 Vows

Share the Magic, Get Rewarded
A formal referral program thanks customers for referring you.
Sept/October 2008 Vows

Win Her Over
Overcome objections with convincing responses.
March/April 2008 Vows

Making a Good Impression
Lots of competition for the brides attention. Make yours Memorable.
Sept/October 2007 Vows

Plus Size Psychology
Understanding the full-figured bride’s mentality is key to making the sale.
Sept/October 2007 Vows

It’s All In Your Head
A positive attitude can dramatically improve every aspect of your store.
Sept/October 2007 Vows

Customer For Life
Keep the relationship alive after each bridal gown sale.
May/June 2007 Vows